Last week, we reported that General Cigar fired President Dan Carr. While we still don’t know why, we know who his replacement is. According to Scandinavian Tobacco Group, the owner of General Cigar, announced on November 18th, 2015, that Regis Broersma is the new President of General Cigar.
Regis Broersma (38) is Dutch born and has a comprehensive, international background in sales, marketing, and general management. Regis Broersma has worked in the Netherlands, the Czech Republic, Denmark, the UK, and the US. Currently, he is Managing Director of STG Germany. Regis Broersma has worked in the cigar industry since 2002 and has a great passion for cigars.
In addition, Scandinavian Tobacco Group assigns the responsibility of its entire global handmade cigar businesses to an Executive Vice President. Craig Reynolds assumes this responsibility which includes General Cigar, its international business and Cigars International which is a leading online retailer in the US. Craig Reynolds continues as President for Cigars International.
Niels Frederiksen, CEO of Scandinavian Tobacco Group, said, “I am happy to announce Regis Broersma as new President of General Cigar. Regis has the experience and the innovative approach needed to continue the impressive development of General Cigar together with its management team. Our handmade cigar business accounts for 25% of our net sales and is a growth engine of our business. We want to reinforce this development by adding executive management capacity for the entire handmade business globally.”
General Cigar is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur®, and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated Research and Development practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, General Cigar sells through wholesalers and retailers in the US. General Cigar also operates Club Macanudo®, a cigar bar in New York City.